According to a Bloomberg report, a survey of central bank reserve managers, multilateral institutions and sovereign wealth funds conducted at a UBS seminar last week yielded about 30% of the 80 participants picking gold. It was the most popular choice, with stock being the second-most popular at about 25%. [h/t: Lear Capital.]
That's quite the result, albeit influenced by the buying panics caused by the Eurocrisis boiling over. The general public is becoming more aware of gold as an option, although there isn't much sign of a pile-in outside of those short-lasting buying panics.